PRESS RELEASE
FOR IMMEDIATE RELEASE
Proudly produced in Quebec, this drink combines the benefits of electrolytes, vitamins and amino acids for a healthy source of energy. It is currently available exclusively in Metro grocery stores in Quebec.
Montreal, Quebec – July 17, 2024 – Alex Tagliani, renowned Quebec race car driver, and his partners at Liquide Design today announced a brand new TAG on the Go energy drink, available exclusively at Metro stores across the province. This Quebec-made beverage combines the benefits of vitamins, hydration and energy in a single can.
Created without taurine and with natural and vegan ingredients, TAG on the Go is inspired by the needs of the racing driver to hydrate and resist dehydration with a competition. The drink is low in sugar and calories, allowing for a perfect blend of vitamins, electrolytes and amino acids to ensure healthy energy.
“As a racing driver and passionate entrepreneur, this is a product that is close to my heart and that my partners at Liquide Design have developed with great care,” says Alex Tagliani, spokesperson for TAG on the Go. “I was looking for a product that would meet my needs by providing me with quality renewed energy in order to perform, whether during my races or simply in everyday life.”
“We were inspired by the athletic demands of a race car driver and discovered a gap in the energy drink market for an all-in-one option that combines hydration, vitamins and energy without toxicity,” adds Thierry Gautrin, President of Liquide Design. “This drink meets the consumer need for a multifunctional product that energizes, hydrates and revitalizes by providing the levels of minerals and vitamins required to be at our best. It is therefore optimized to meet the needs of athletes as well as parents, young adults and workers looking for quality energy.”
Available in all Metro stores across Quebec, TAG on the Go is offered in two flavors: Orange & Citrus and Raspberry & Strawberry, sold in individual cans or in packs of four.
In order to To celebrate this launch, Alex Tagliani is offering a unique chance to experience an unforgettable moment through a contest open to all. The lucky winner will have the opportunity to live a unique experience on the track alongside Alex Tagliani at the Grand Prix de Trois-Rivières, next August. The winner will also receive a free night at the hotel and a pair of tickets to attend the Grand Prix. To participate, simply visit tagonthego.ca and register online.
About Liquide Design
Founded in 2022 in Blainville, Liquide Design's mission is to create innovative, original and high-end products that reflect our customers. Our family values, mutual aid, sharing and respect are at the heart of our work and are reflected in each of our decision-making processes. To learn more, visit www.liquidedesign.com
For any interview requests, please contact:
Laurence Sauve
Torchia Communications
514-984-4122
laurence@torchiacom.com